Market Trends

What's New There seems to be a continued interest in new and exciting pillars. You could almost call ...
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Selling and marketing candles (part 1)

Selling and Marketing Candles (Part 1) These days candle makers are faced with a myriad of factors in ...
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Selling and marketing candles (part 2)

Selling and marketing candles (part 2) One of the most appealing things to me has always been the ...
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Selling and marketing candles (part 3)

Marketing and Selling Candles (Part 3) One of the unique features of manufacturing candles is that there really ...
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Selling and Marketing Candles (Revisited)

Selling and Marketing Candles (Revisited) If your retail sales are flat, it may be time to look back ...
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The New Candle Market

The New Candle Market It is no secret these days that the candle market has become more competitive. ...
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Marketing Candles in Untraditional Markets

Some candle makers create candles that are truly unique and so different, that they can command a higher ...
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Determining Your Product Line

Determining Your Product Line Every candle maker has struggled with the difficult decision on deciding how many different ...
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Adding labels to your candles

Adding Labels to Your Candles The old adage may ring true for books, but it is quite the ...
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Establishing Burn Time

Establishing Burn Times When making any type of candle that is intended for the consumer to burn, it ...
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Accessorizing Your Manufacturing

Accessorizing Your Manufacturing For hundreds of years the basic "art" of hand pouring candles remainded relatively unchanged. In ...
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Marketing Natural Wax and Paraffin Candles

Marketing Natural Wax and Paraffin Candles Successfully Together Natural waxes are a growing segment within the candle making ...
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